Fair Use Guide

Effective date: July 23, 2026

A quick word about the tools, templates and frameworks you get from Flourish.

I built these off the back of nearly two decades in merchandising, plus everything I’ve learned since working with multiple independent and scaling brands. The spreadsheets and templates are where this experience lives, and should be respected as such.

Use them

That’s what they’re for. Plug in your numbers, adapt them to your business so they get used, or build your own version on top. I want you to make confident decisions with these tools.

Don’t pass them off as your own

We collect several different types of information for various purposes to provide and improve our Service to you.

Don’t resell or redistribute them

You’ve bought a licence to use these tools in your own business, not to share them with your mailing list, upload them to a course, or distribute them. Be responsible and respectful.

Don’t rebuild them under another name

If you’ve licenced a Flourish tool, that covers using it — not taking the thinking behind it and rebuilding it into something new. Reverse-engineering the logic to build yourself a different tool isn’t adapting it for your business, it’s building a new tool off the back of mine. The frameworks and functionality are part of what you’re paying to use, not a starting kit for your own product.

If we’ve built something bespoke for you...

The file is yours to use and live in day-to-day. But the model behind it, the logic, the structure, the way it all fits together, is still part of the Flourish toolkit. That means the same rules apply: it’s not for handing to another consultant to copy, and it’s not a blueprint for building your own version of something similar to sell on or share.

Just ask

I’m genuinely easy to talk to about this. If you want to use something in a way that isn’t covered here, message me. Nine times out of ten the answer is yes and if you’re not sure whether what you’re building counts as covered, that’s exactly the kind of thing to ask me about too.

I have to take this seriously

It’s over two decades of hard-earned knowledge and know-how, and it’s the heart of my business. If it’s ever misused, I will have to enforce my rights, including by legal means if absolutely necessary. This sits alongside our full Terms & Conditions, which cover the legal detail.

Thanks for respecting the work that’s gone into these. It means I get to keep building more of them for businesses like yours.

Sarah x

Contact Us

If you have any questions about this Fair Use Guide, please contact us by email: hello@flourishretail.com