Topshop: A Calculated Return?
When Retail Gazette examined Topshop’s High Street return, Sarah contributed expert insight into why it’s wholesale-first strategy is a calculated way to test demand and rebuild brand momentum.
Topshop X Liberty: The industry reacts
When Retail Gazette asked Sarah about Topshop’s return in Liberty, she reflected on the nostalgia at play — questioning if it was genuine reinvention or simply a comeback at a higher price point.
The Shein effect: is fashion stuck in a race to the bottom?
In this article, Sarah highlighted governance as key to Shein’s future, warning that supply chain opacity and ethics issues threaten profitability and investor confidence.