When Metro reported on the next toy trend following the Labubu craze, Sarah examined how emerging launches are leveraging fandom, collectability and scarcity to drive shopper demand.
When Metro reported on the next toy trend following the Labubu craze, Sarah examined how emerging launches are leveraging fandom, collectability and scarcity to drive shopper demand.
Sarah Johnson
I’m Sarah, a merchandising pro with over two decades of experience spanning the high street to online. These days, through Flourish Retail, I’m bringing you merchandising insights that will help you to analyse your data, identify actions and make growth happen for YOUR business!