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BBC Breakfast: Exploring the Rise of the Labubu Toy Trend
TV AND RADIO, TV Sarah Johnson 24/05/2025 TV AND RADIO, TV Sarah Johnson 24/05/2025

BBC Breakfast: Exploring the Rise of the Labubu Toy Trend

Sarah appeared on BBC Breakfast to discuss the viral Labubu toy trend with Naga Munchetty and Charlie Stayt. Building on her expert commentary in BBC News and CNN, she shared how collectible crazes gain momentum and impact retail.

WATCH HERE →

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The truth about data, pricing and wholesale
PODCAST Sarah Johnson 20/05/2025 PODCAST Sarah Johnson 20/05/2025

The truth about data, pricing and wholesale

Sarah joined Etsy expert Dylan Jahraus to talk pricing, inventory planning, and how makers can scale sustainably - without guesswork - using data and effective merchandising strategies.

LISTEN ON SPOTIFY →

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Are independent retailers the saviours of the UK high street?
TV AND RADIO, TV Sarah Johnson 14/04/2025 TV AND RADIO, TV Sarah Johnson 14/04/2025

Are independent retailers the saviours of the UK high street?

Sarah appeared on BBC South East News to discuss the future of the high street with presenter Natalie Graham. She highlighted the importance of independent retail and celebrated the vibrant shops in her home village of Cuckfield.

WATCH HERE →

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The Shein effect: is fashion stuck in a race to the bottom?
ARTICLES AND OPINION, ARTICLE Sarah Johnson 14/04/2025 ARTICLES AND OPINION, ARTICLE Sarah Johnson 14/04/2025

The Shein effect: is fashion stuck in a race to the bottom?

In this article, Sarah highlighted governance as key to Shein’s future, warning that supply chain opacity and ethics issues threaten profitability and investor confidence.

READ THE ARTICLE →

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Supermarket price wars loom in the fight for market share
TV AND RADIO, RADIO Sarah Johnson 11/04/2025 TV AND RADIO, RADIO Sarah Johnson 11/04/2025

Supermarket price wars loom in the fight for market share

Sarah spoke to Fiona Stalker about the growing pressure on supermarkets, as Sainsbury’s predicts level profits for the year ahead – a clear sign that price wars are heating up in the battle to retain customer loyalty.

LISTEN ON BBC SOUNDS →

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Thoughtful Mother’s Day gifts (even at the last minute)
TV AND RADIO, RADIO Sarah Johnson 13/03/2025 TV AND RADIO, RADIO Sarah Johnson 13/03/2025

Thoughtful Mother’s Day gifts (even at the last minute)

Sarah joined Kelly Hinch on BBC Radio Derby to share last-minute Mother’s Day gift ideas and chat about what mums really want –with just two days to go to the all-important day.

LISTEN ON BBC SOUNDS →

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The demise of WHSmith on the UK high street
TV AND RADIO, RADIO Sarah Johnson 12/03/2025 TV AND RADIO, RADIO Sarah Johnson 12/03/2025

The demise of WHSmith on the UK high street

Sarah joined Clare McDonnell and Chris Warburton on BBC Radio 5 Live Drive to discuss WHSmith’s sale to Modella Capital, and what it signals for the wider UK high street amid rising overheads and shifting consumer needs.

LISTEN ON BBC SOUNDS →

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WHSmith’s departure: a new opportunity for the high street?
TV AND RADIO, RADIO Sarah Johnson 11/03/2025 TV AND RADIO, RADIO Sarah Johnson 11/03/2025

WHSmith’s departure: a new opportunity for the high street?

Sarah joined Katie Tyler on BBC Radio Berkshire to discuss the sale of WHSmith to Modella Capital. She explored what the shift means for the heritage brand and how the new TGJones stores could bring crafting to the UK high street.

LISTEN ON BBC SOUNDS →

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The big four: how UK supermarkets are evolving to cut costs
TV AND RADIO, RADIO Sarah Johnson 09/03/2025 TV AND RADIO, RADIO Sarah Johnson 09/03/2025

The big four: how UK supermarkets are evolving to cut costs

Sarah joined Jonathan Vernon-Smith on BBC Radio Three Counties to unpack how the big UK supermarkets are shifting to stay competitive - from changing consumer habits to rising costs and the pressure to adapt fast.

LISTEN ON BBC SOUNDS →

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Scan-as-you-shop – what is the reason behind new ‘trolley scales’?
TV AND RADIO, RADIO Sarah Johnson 06/03/2025 TV AND RADIO, RADIO Sarah Johnson 06/03/2025

Scan-as-you-shop – what is the reason behind new ‘trolley scales’?

Sarah joined Stephen Nolan on BBC Radio 5 Live to discuss whether new trolley scales are being implemented to cut back on staff or reduce shoplifting.

LISTEN ON BBC SOUNDS →

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Unlocking the secrets of retail merchandising
PODCAST Sarah Johnson 01/03/2025 PODCAST Sarah Johnson 01/03/2025

Unlocking the secrets of retail merchandising

Sarah joined Vicki Weinberg to share her expertise in helping small businesses leverage product data to scale, boost sales, and stay profitable.

LISTEN TO THE PODCAST →

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Is shoplifting to blame for rising costs?
TV AND RADIO, RADIO Sarah Johnson 29/01/2025 TV AND RADIO, RADIO Sarah Johnson 29/01/2025

Is shoplifting to blame for rising costs?

Sarah joined Stuart George on BBC Radio Stoke to discuss whether shoplifting is adding to increasing costs and how retail staff are impacted.

LISTEN ON BBC SOUNDS →

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Shein backlash fails to deter shoppers
ARTICLES AND OPINION, ARTICLE Sarah Johnson 19/01/2025 ARTICLES AND OPINION, ARTICLE Sarah Johnson 19/01/2025

Shein backlash fails to deter shoppers

Sarah had the chance to share her thoughts on fast-fashion brand Shein’s labour practices and how that relates to the price and profit, in a BBC investigation.

READ THE ARTICLE →

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Merchandising: the secret to retail success
TALKS PANELS AND EVENTS Sarah Johnson 14/01/2025 TALKS PANELS AND EVENTS Sarah Johnson 14/01/2025

Merchandising: the secret to retail success

Sarah delivered a live session on the Retail Revealed stage at Top Drawer S/S25, sharing insights on why merchandising is the secret to retail success.

WATCH THE SESSION →

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Challenging the WFH stigma: my take on Lord Stuart Rose’s comments
ARTICLES AND OPINION, OPINION Sarah Johnson 10/01/2025 ARTICLES AND OPINION, OPINION Sarah Johnson 10/01/2025

Challenging the WFH stigma: my take on Lord Stuart Rose’s comments

Sarah challenged Lord Stuart Rose’s claim that home working isn’t “proper work,” sharing her perspective on the benefits of hybrid working—a view that resonated with thousands.

READ POST →

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Five reasons why merchandising is a retailer’s best kept secret
ARTICLES AND OPINION, ARTICLE Sarah Johnson 20/12/2024 ARTICLES AND OPINION, ARTICLE Sarah Johnson 20/12/2024

Five reasons why merchandising is a retailer’s best kept secret

Sarah reveals how small businesses can use merchandising to boost profits, streamline operations, and thrive with practical, scalable strategies.

READ BRAND YOU MAGAZINE ISSUE 34 →

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Black Friday shoppers warned to be wary of deals
ARTICLES AND OPINION, ARTICLE Sarah Johnson 29/11/2024 ARTICLES AND OPINION, ARTICLE Sarah Johnson 29/11/2024

Black Friday shoppers warned to be wary of deals

Sarah highlights how some brands inflate prices before discounts to create the illusion of better deals – a tactic increasingly exposed by price comparison tools.

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Cyber Monday: How to spot a deal and not get ripped off
ARTICLES AND OPINION, ARTICLE Sarah Johnson 28/11/2024 ARTICLES AND OPINION, ARTICLE Sarah Johnson 28/11/2024

Cyber Monday: How to spot a deal and not get ripped off

Sarah shares her top tips on how to shop Cyber Monday sales without ending up out of pocket.

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Are there any genuine deals to be found on Black Friday?
TV AND RADIO, RADIO Sarah Johnson 27/11/2024 TV AND RADIO, RADIO Sarah Johnson 27/11/2024

Are there any genuine deals to be found on Black Friday?

Sarah joined Lorna Bailey on BBC Radio CWR to discuss whether Black Friday offers genuine deals and shared tips on how to spot them.

LISTEN ON BBC SOUNDS →

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Black Friday shoppers warned to be wary of deals
ARTICLES AND OPINION, ARTICLE Sarah Johnson 26/11/2024 ARTICLES AND OPINION, ARTICLE Sarah Johnson 26/11/2024

Black Friday shoppers warned to be wary of deals

With so much noise around discounts, Sarah explains why it’s more important than ever to be savvy and ensure that the Black Friday deals are as good as they seem.

READ THE ARTICLE →

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